Effective sending of commercial emailing's
Emailing is a very effective online marketing tool that requires professional tools and good practices in sending and writing creativity and texts to be effective. As a direct marketing tool, we can measure the effectiveness of the investment through analytics in professional tools.
We will detail the tools for the correct sending and analysis of the data (opening, clicks, geography of the users, ...) in another article, today we focus on the correct way of writing the emailing and the details to take into account to achieve the required goal.
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Good writing practices:
1 - Write a meaningful subject.
- Write a topic of interest to the reader.
- Keep the message focused on the objective.
- Avoid attachments.
- Identify ourselves correctly to the reader.
- Be nice and avoid being authoritarian.
- Give an image of professionalism in shipping.
- Don't assume privacy.
- Distinguish between more or less informal readers.
- Respond quickly after readers' responses.
- Show respect and be moderate when faced with complaints.
- Include calls to action.
- Personalize the subject and email to each user.
- Seek the simplicity and clarity of the objective discussed.
With these premises at the time of emailing the conversion of users in favor of our products and services offered grows enormously.
Trying to improve with tools and good practices is how we will improve the relationship with clients.
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